The following is a commentary by Jim Parker of DFA funds describing why we invest in capital markets (hint: it is not to flip the Facebook IPO or gamble on other short-term stock market strategies). Quiz Question: What do these companies have in common—Whitbread of the United Kingdom, Molson Coors of North America, Qantas of Australia, Honda of Japan, and Adidas of Germany? Yes, they all deliver consumer products and services. Whitbread is in hospitality, Molson Coors is in b